Transformation and new digital processes drive Meta Brasil’s business

Transformation and new digital communication processes will be one of the topics discussed during the next edition of CQCS Insurtech & Inovação. Who will address the matter will be Julio Cezar Pauzeiro executive with 30 years of experience in the insurance market, Business Partner & Adviser of Meta Brasil, a company that has been operating for over 15 years in the insurance, health insurance and editorial segments.

Accustomed to following the main innovation events in the sector, Julio believes that the market is quite heated at the moment. “This is mainly due to the need for more agile and digital processes. We can say that because we are constantly evaluating the sector in search of new technologies ”, he explains.

According to him, the Meta Brasil operation, which started 100% with physical products, now operates around 60% through digital. “It is precisely this congregation that makes the company offer today one of the best communication operations in the insurance market in Latin America”, he added.

Even in actions that still need printing, sustainability is taken very seriously. The concern is reflected in the use of recycled paper, environmentally friendly ink and the maximum use of the sheet, so that the edges are as small as possible, and from there they can be recycled again.

For the specialist, the insurance industry still has a lot to evolve in the way it communicates. “In insurance, there is still an enormous amount of paper in the operation, but we believe that they will give rise to new digital practices, especially those that bring companies closer to their target audience with the right and certified tool”.

Considered one of the most innovative companies in its segment, Meta Brasil will be participating for the second consecutive year in the CQCS Insurtech & Inovação, the most relevant insurance innovation meeting in Latin America.

The company develops numerous personalized communication solutions, such as the generation of documents, bills, e-mails, invoices, statements and policies; and full integration of physical (printed) and digital media, such as e-mail with digital certificate, electronic signature of proposals, personalized pages and videos, among others.

The CQCS Insurtech & Inovação 2020 will take place between the 23rd and 24th of November, at the Pro Magno Centro de Eventos, in São Paulo. To learn more, visit

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